Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
About the Author
Nancy O. Bryant, CSA, ITAA, is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she has been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She is a member of the International Textile and Apparel Association and Costume Society of America.
Leslie Davis Burns, PhD, AAFCS, ACR, ESRAB, ITAA, SCP, is a Professor and Chair of the Department of Design and Human Environment at Oregon State University. At OSU since 1985, she also has held the positions of Associate Vice Provost for Academic Affairs and Interim Vice Provost for Academic Affairs. She teaches and conducts research on topics related to the international textile and apparel industries, merchandising management, consumer behavior, and fashion theory and is author/co-author of seven books and over 60 research articles. She is a Fellow and Distinguished Scholar of the International Textile and Apparel Association (ITAA) and the recipient of the Educator of the Year Award from Apparel magazine in addition to several OSU leadership and teaching awards.
Kathy K. Mullet, PhD, AATCC, CSA, ITAA, is an Associate Professor and Apparel Design Program coordinator in the Department of Design and Human Environment at Oregon State University. Her research area has been in functional sportswear design and she has consulted for Perception, Wilderness Systems, and Innovative Sports. Mullet is a member of the Association of Textile Chemists and Colorists (AATCC), Costume Society of America (CSA), International Textile and Apparel Association (ITAA), and on the Editorial Board of Fashion Practice and Design Principles and Practice journals.
I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.
It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
Product Details :
- Paperback: 640 pages
- Publisher: Fairchild Pubns; 4 edition (July 29, 2011)
- Language: English
- ISBN-10: 1609011104
- ISBN-13: 978-1609011109
- Product Dimensions: 1.2 x 7.4 x 9.1 inches
More Details about The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
Nice post. please, Can you share the download link?.
ReplyDeletethis is my email erikson.murrugarra@gmail.com.
Best Regards.