Monday, September 9, 2013

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science (with Essential Resources Printed Access Card), 6th Edition, Cliff Ragsdale




SPREADSHEET MODELING AND DECISION ANALYSIS, Sixth Edition, provides instruction in the most commonly used management science techniques and shows how these tools can be implemented using Microsoft Office Excel 2010.

About the Author Cliff Ragsdale is the Bank of America Professor, Department of Business Information Technology in the Pamplin College of Business at Virginia Tech, where he has taught since 1990. He received his Ph.D. in Management Science and Information Technology from the University of Georgia. He also holds an M.B.A. in Finance and B.A. in Psychology from the University of Central Florida. Before pursuing his Ph.D., he was supervisor of Benefit Finance & Qualified Plans at the international headquarters of Red Lobster, Inc.

He has served as an information systems and statistical consultant for a variety of companies and as an expert witness in the area of spreadsheet forensics. Dr. Ragsdale's primary areas of research interest include applications of artificial intelligence, mathematical programming, and applying statistics to business problems. His research has appeared in DECISION SCIENCES, NAVAL RESEARCH LOGISTICS, OMEGA: THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, COMPUTERS & OPERATIONS RESEARCH, OPERATIONS RESEARCH LETTERS, PERSONAL FINANCIAL PLANNING, and other publications.

He has received both the Pamplin award for excellence in teaching and the Outstanding Doctoral Educator Award from the Pamplin College of Business Administration at Virginia Tech. Dr. Ragsdale is a Fellow of the Decision Sciences Institute and active member of DSI and INFORMS.

Finally a textbook that is straightforward, helpful, and well equipped with supplemental tools for students. Although Decision Analysis courses tend to scare business students who are uncomfortable with math and MS Excel, I found this textbook to aid in the understanding of crucial methods.

Product Details :

  • Hardcover: 792 pages
  • Publisher: Cengage Learning; 6 edition (December 6, 2010)
  • Language: English
  • ISBN-10: 0538746319
  • ISBN-13: 978-0538746311
  • Product Dimensions: 1.3 x 8 x 10 inches


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