This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.
I am a Senior in College and needed this book to complete my studies. It is very easy to understand.
I love this e-text. It works well on my kindle app, and I got it immediately after purchase. Great experience.
I wasn't a big fan of the book format but overall it was decent. I would recommend the book for a casual read but I actually had to read it for a class......major deficit wasn't with the book itself just the way the instructor tried to pull info from the book. Very detailed.
Product Details :
- Paperback: 400 pages
- Publisher: Wiley; 4 edition (September 17, 2012)
- Language: English
- ISBN-10: 1118358538
- ISBN-13: 978-1118358535
- Product Dimensions: 0.5 x 7.8 x 9.8 inches
More Details about Patterns of Entrepreneurship Management, 4th Edition
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