Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more.
The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
I needed this for a college class and found it to be a good read. Chapters were a bit long but the breakdown of sections was helpful. Might not be worth getting just for pleasure but it was definitely great for the class I used it for, which was a strategic management class.
Fast delivery, no hassle, and way cheaper than renting through bookstore and KB books. Senior year and I'm finally able to use amazon. Bookstore is such a rip off... they always get you with those access codes.
It was nice. I ordered the book for my class and it seems to fit the requirements that are necessary. Thank you for making this textbook available.
Product Details :
- Paperback: 592 pages
- Publisher: McGraw-Hill/Irwin; 6 edition (September 21, 2011)
- Language: English
- ISBN-10: 0077439562
- ISBN-13: 978-0077439569
- Product Dimensions: 0.8 x 8 x 10.2 inches
More Details about Strategic Management: Creating Competitive Advantages, 6th Edition
or
Download Strategic Management: Creating Competitive Advantages, 6th Edition PDF Ebook
No comments:
Post a Comment