Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text.
The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
I bought this bool for school. As I read it I am surprised at how good the information and case studies are! I wasn't expecting that, a must read for anyone considering opening a small business, entrepreneurs and those that want to improve their existing small business! Overall good book, I'm surprised at how informative it is!
This book is very informative with everything you need to start a small business from beginning to end; as well as everything in between.
Book was much less expensive thru any other source. A much needed essenetial for a college student to be able to take and pass a much needed class.
Product Details :
- Hardcover: 528 pages
- Publisher: Cengage Learning; 5 edition (February 10, 2011)
- Language: English
- ISBN-10: 0538453141
- ISBN-13: 978-0538453141
- Product Dimensions: 0.9 x 7.9 x 9.8 inches
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