The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
In good shape upon arrival. No issues with the quality of the product. Look forward to using this in my class.
This book arrived just in time for my classes at a good price.Books have gotten so expensive that you have to look for the best deal. Found it!!
This text breaks down the issues of retail management. Everything is explained from different types of business, different types of marketing, and how to manage a retailer.
If you know nothing of retail it is great. The problem is that it will be outdated quickly. It uses specific stores as examples and these market is too unstable right now for that.
Product Details :
- Hardcover: 624 pages
- Publisher: Prentice Hall; 12 edition (July 20, 2012)
- Language: English
- ISBN-10: 0132720825
- ISBN-13: 978-0132720823
- Product Dimensions: 1 x 9 x 11 inches
More Details about Retail Management: A Strategic Approach, 12th Edition
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