In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.
The book purchased did not have cases at the end of the book, which was required in my class. The cover is exactly the same as I needed, the only difference being the title, which only reads, "concepts." If your class needs the title, "Concepts and Cases," this is not the right textbook for you. If you only need concepts, this book will work great!
A great deal of required reading. Text while being required, has a great level of depth on the subject matter. Since this is a text book for class, this is the only one that I have read on this topic.
Would be much more useful if they constructed in out of more durable materials, or had a hard-cover version available. The book was self-destructing from about week 3 onward. As a text, it's OK. As a reference book, make sure you get a couple of copies. Content was OK but seemed on the light side. It would be a decent reminder, checklist and memory-jogger if it were designed to last more than a term.
Product Details :
- Paperback: 400 pages
- Publisher: Prentice Hall; 14 edition (January 6, 2012)
- Language: English
- ISBN-10: 0132666219
- ISBN-13: 978-0132666213
- Product Dimensions: 0.7 x 8.3 x 10.6 inches
More Details about Strategic Management: A Competitive Advantage Approach, Concepts, 14th Edition
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