Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
Review
"There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes."
"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies."
"I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market."
"This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education."
"The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."
About the Author
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant.
In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America.
He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.
As a professor, I have used several books for International Business classes and I have to say there are Global Business books that should have been titled as International Politics or American Business. This book has a good balance between country analyses such as EU regulation, privatization in emerging economies, and company perspectives such as entering into foreign countries, creating synergy between divisions. The cases cover companies from a lot of countries; they provide enough information to complement the chapters but are not too long so that it's easy to read through. My students and I enjoyed this book very much!
Product Details :
- Hardcover: 560 pages
- Publisher: Cengage Learning; 2 edition (October 17, 2008)
- Language: English
- ISBN-10: 0324590997
- ISBN-13: 978-0324590999
- Product Dimensions: 9.2 x 8.1 x 1 inches
More Details about Global Strategy, 2nd Edition
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