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Marthinsen's MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS is written specifically for MBA students and addresses important issues confronting business managers. This exciting new first edition presents macroeconomics in the context of real world decision-making, It helps students grasp practical "big picture" concepts, nurtures an understanding of what causes macroeconomic variables to change, and relates these changes to issues confronting managers.
Marthinsen integrates the three major macroeconomic sectors (i.e., the real goods market, real loanable funds market, and foreign exchange market) in a user-friendly way with a minimum of math and only supply and demand analysis. Liberating readers from dry, overly complex macroeconomic models, Marthinsen uses theory only as a means to an end for practical understanding.
Clear and concise, the book focuses on concrete business examples to show how economic shocks, such as monetary and fiscal policies or shifts in international capital flows, affect management decisions. The book was written for MBAs who were not necessarily economics majors, making it appealing to students with a variety of undergraduate backgrounds.
Marthinsen keeps readers visually engaged with strategic use of figures, tables, charts, and illustrative exhibits. MANAGING IN A GLOBAL ECONOMY offers a strategic focus, emphasizes the interaction among markets, and equips MBAs with a macroeconomic perspective that will last (and be used) for years.
I happened to be one of the student who had access to this texbook a year before it was released. Fantastic Material! You really start getting the Macro Econimic picture in terms of where the exchange rates, interest rates are headed etc. Great book for a person who wants to understand forecast the state of economy and its business impact
I had the opportunity to take a Macroeconomics class with Professor Marthinsen when he was putting the final touches on the book. It is easily the most accessible economics text I have read, which was important because I was a Psychology major in undergrad (not a business major). The book has a great blend of being comprehensive/thorough while still being accessible. I recommend it to any MBA interested in understanding macroeconomics and how these macro factors can influence a business.
Written well for anyone with little to no prior background in macroeconomics to pick up and start reading. Covers all of the critical issues with just enough depth to hold down a conversation.
Given the dryness of the subject matter this book is pretty entertaining, and explains complex technical concepts simply and well. It's not difficult to follow, and is better than some textbooks that I've used on this subject.
This was a great book, expertly written with students in mind. The explanations are very clear and straight-forward. Highly recommended!
Product Details :
- Hardcover: 768 pages
- Publisher: Cengage Learning; 1 edition (February 12, 2007)
- Language: English
- ISBN-10: 0324395507
- ISBN-13: 978-0324395501
- Product Dimensions: 1.3 x 7.5 x 9.2 inches
More Details about Managing in a Global Economy: Demystifying International Macroeconomics (Economic Applications, InfoTrac Printed Access Card), 1st Edition
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