Monday, December 2, 2013

Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition, John A. Lawrence




Emphasizes building the most appropriate model possible from the available data. * Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management. * A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter. * Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.

Review
PowerPoint Presentations, Instructor's Manual with Complete Solutions, Test Bank, Wiley/Nightly Business Video Series, Internet Web Site, Quantitative Business Custom Publishing Program available. -- The publisher, John Wiley & Sons --This text refers to an out of print or unavailable edition of this title.

From the Publisher
The authors set out to take mathematical modeling a couple of steps further by emphasizing the decision making process and the communication of results. They approach each topic via a narrative of a business situation and illustrate the model building process, taking great care to emphasize the model's assumptions and limitations. Each chapter is then organized around a clearly defined set of pedagogical features designed to guide the student through the management science process. --This text refers to an out of print or unavailable edition of this title.

This is a nobel effort. to try to do a very hard thing. The author however is very hard to follow and at times the explanations drifts into incoherance. Also, I think the author may be too brilliant to write for the average student. He might be better served by having a grad student or military trained person break down the book into coherant steps. This book has some gems of useful info, trapped in some bad explainations. The next version of this may be a truly great textbook. My advice to the author is to simplify and go step by step. Delete text and runon paragraphs where possible. If you take a class based on this book, insist on a lab and a helpful grad student.

Item was as described. Vendor shipped the book fast. Price was reasonable. I totally recommend this vendor to everyone. Thanks!!

Used this book as part of a MBA computer class. The website makes it easy to work on different computers since Excel files can be downloaded from website or taken from the CD included with the book.

Exercises were good and followed most of the material in the book. Almost all the material applied to "real world" situations.

Product Details :

  • Hardcover: 649 pages
  • Publisher: Wiley; 2nd edition (February 1, 2002)
  • Language: English
  • ISBN-10: 0471391905
  • ISBN-13: 978-0471391906
  • Product Dimensions: 1.1 x 8.5 x 11.1 inches


More Details about Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition

No comments:

Post a Comment