Friday, November 8, 2013

Pricing and Profitability Management: A Practical Guide for Business Leaders, 1st Edition, Julie Meehan




The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization.

The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.

Presents a comprehensive framework for more effectively managing pricing and profitability
Identities the six key categories of pricing and profitability management
Shows you how to gain a competitive edge by managing pricing and profitability

Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

It is the typical book wrote buy a Consulting firm (Deloitte) to guide you to understand the main elements that you need to consider in your Pricing Project. I won't use it as a reference in Profitability Management, the content is poor.

I've read plenty of "big idea" books on pricing. But this is the first one I can remember that goes a step further and actually shows all the nitty-gritty details of how big (and small) ideas can be put to work. That really makes it stand out from the rest. Buy the other books, read them, and sell them back when you're done. You'll want to keep this one.

So many texts and reads on pricing strategy out there... and they all read like stereo-instructions. Until now! A fantastic, insightful, and thorough review of pricing and how it really is the "bottom-line" for any for profit organization. Well written, detailed, and not too academic. Definitely one I am going to share with my colleagues.

Pricing is like just about any other business practice: Spend enough time in it, and you begin to get tunnel vision. This book can really help you snap out of that mindset and see the big picture. That alone is reason enough to buy it.

Product Details :

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (July 12, 2011)
  • Language: English
  • ISBN-10: 0470825278
  • ISBN-13: 978-0470825273
  • Product Dimensions: 0.9 x 6.4 x 9.4 inches


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