Thursday, November 28, 2013

Materials and Design, Second Edition: The Art and Science of Material Selection in Product Design, 2nd Edition, Michael F. Ashby




Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped, modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author Mike Ashby and Industrial designer, Kara Johnson, explores the role of materials and materials processing in product design, with a particular emphasis on creating both desired aesthetics and functionality. The new edition will feature even more of the highly useful "materials profiles," that give critical design, processing, performance and applications criteria for each material in question. The reader will find information ranging from the generic and commercial names of each material, its physical and mechanical properties, its chemical properties, its common uses, how it is typically made and processed, and even its average price. And with improved photographs and drawings, the reader will be taken even more closely to the way real design is done by real designers, selecting the optimum materials for a successful product.

* The best guide ever published on the on the role of materials, past and present, in product development, by noted materials authority Mike Ashby and professional designer Kara Johnson--now with even better photos and drawings on the Design Process

* Significant new section on the use of re-cycled materials in products, and the importance of sustainable design for manufactured goods and services

* Enhanced materials profiles, with addition of new materials types like nanomaterials, advanced plastics and bio-based materials

Review
From the first edition:

"Both interesting and intriguing, this book should prove a valuable resource for those starting out in design or engineering...it is also fun to browse through." - Science Magazine, June 2003 "It is not often that I find it difficult to stop reading a book ... the word inspirational is used in various parts of (this) book -- and how appropriate this word is to this textbook ... For both students and designers, Materials & Design is a gold mine. In short, I thoroughly recommend this book" - Building Engineer, May 2003

About the Author
Royal Society Research Professor Emeritus at Cambridge University and Former Visiting Professor of Design at the Royal College of Art, London, UK

Mike Ashby is sole or lead author of several of Elsevier's top selling engineering textbooks, including Materials and Design: The Art and Science of Material Selection in Product Design, Materials Selection in Mechanical Design, Materials and the Environment, and Materials: Engineering, Science, Processing and Design. He is also coauthor of the books Engineering Materials 1&2, and Nanomaterials, Nanotechnologies and Design. Since publishing the first edition of Materials and Design in 2002, Kara Johnson has worked at IDEO, a global design firm and strategic consultancy. Kara leads their efforts in Materials, with a focus on Manufacturing. Her work is primarily about linking a company's brand and business strategies with the products they make.

Product Details :

  • Paperback: 344 pages
  • Publisher: Butterworth-Heinemann; 2 edition (October 26, 2009)
  • Language: English
  • ISBN-10: 1856174972
  • ISBN-13: 978-1856174978
  • Product Dimensions: 0.7 x 7.3 x 9.4 inches


More Details about Materials and Design, Second Edition: The Art and Science of Material Selection in Product Design, 2nd Edition

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