Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more.
The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
As a management major, this will be a textbook that I will keep forever. The cases are all current, and the textbook as a whole is an easy read. Unlike most texts that are filled with business jargon, this one is well put together, and organized. Highly recommended!!
it came on time, its okay though because i will use this for only 1 semester. anything more huh? indespensable
Thank you for this book, really helped me Strategic Management: Text and Cases Gregory Dess Thank you so much Yea!!!
Product Details :
- Hardcover: 912 pages
- Publisher: McGraw-Hill/Irwin; 6 edition (September 27, 2011)
- Language: English
- ISBN-10: 0078029317
- ISBN-13: 978-0078029318
- Product Dimensions: 1.3 x 8 x 10 inches
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