Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.
The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
The actual text is okay, seems remedial but useful if you are new to this industry. Overall it did the trick.
It was here the first day of the time frame and is in great condition. everything went smoothly and it was what it said it was.
I loved having this textbook as an e-book. Searching for topics is quick and easy, especially for a college student doing homework!
The book was is the exact condition that was stated, by the buyer. I am very pleased with the book and with how quickly I received it.
If you're going to be working in retail for a while after done with school, this book is going to be a good source for you to refer to. It's simple and easy to understand, yet covered every aspect of retail.
Product Details :
- Series: Retailing Management
- Hardcover: 704 pages
- Publisher: McGraw-Hill/Irwin; 8 edition (January 19, 2011)
- Language: English
- ISBN-10: 0073530026
- ISBN-13: 978-0073530024
- Product Dimensions: 1.1 x 8.7 x 10.8 inches
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